What is a Trail Town?

    A Trail Town can be defined as a population centre that offers a large range of high-quality trails, trail-user related services, facilities and businesses, strong branding, supportive management and governance. 

    Trail Towns normally host several signed and mapped trails of varying types and classifications and/or a trail network of linked trails accessed via trailheads or trail centres. 

    Essential facilities and visitor services are available within the vicinity and are typically provided by established independent businesses or Local Governments. 

    Trail Towns are economic engines for community revitalisation. Through careful planning and by consciously linking trails and local businesses, as well as providing new value-adding amenities and attractions, trails can contribute to building vital, economically stable townships.

    In order to become an accredited Trail Town there are a number of key criteria to be met as shown in the image below:


    Why is the Shire engaging on the project?

    The further development of Jarrahdale as a trails destination has been a strategic outcome that has been considered for some time, with an initial focus on the development the Jarrahdale Heritage Park as a destination that included and supported trails use and visitation to Jarrahdale.  In 2014, the focus shifted to consideration of the whole of Jarrahdale as a Trail Hub, with a report completed for the Shire of Serpentine Jarrahdale by Jenny Nichols NBD Marketing, who was engaged to undertake the works by the Department of Sport and Recreation. 

    In more recent times the potential of Jarrahdale as a Trail Town has been recognised in a number of strategic documents endorsed by Council. 

    The Shire of Serpentine Jarrahdale Corporate Business Plan 2020-2024 lists the development of a Jarrahdale Trail Town Strategy and Implementation Plan as a Strategic Operating Project to be achieved in the 2020/2021 financial year. 

    The Shire of Serpentine Jarrahdale Tourism Strategy identifies developing Jarrahdale as a Trail Town as an opportunity to be achieved under Priority 2 “On the Trail - Serpentine Jarrahdale Trails”.

    The Peel Regional Trails Strategy 2019 recognises Jarrahdale as a future Trail Town and a key trail location for bushwalking and trail running, mountain biking, cycling, and as a place with the potential to be a nationally significant location for equestrian trails.  

    What have we heard through earlier engagement on this project?

    That the community would like a Trail Town accreditation to

    • Build upon Jarrahdale’s existing assets
    • Protect and celebrate Jarrahdale’s heritage
    • Supporting new and existing local businesses
    • Support existing infrastructure and services to be more fit for purpose
    • Environmental sustainability

    How will my feedback be used?

    Feedback on the draft Business Case will be reviewed and considered in the final document to be presented to Council.

    Who will make a final decision on this project/initiative?

    Council will consider the draft Jarrahdale – Trail Town Business Case at the September 2021 Ordinary Council Meeting.

    Any application for Jarrahdale to become an accredited trail town will be assessed and determined by Trails WA at a future date.